The Marketing Mix

The marketing mix easily explained: product, price, people, promotion, publicity, place, process. Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It …

Marketing basics

Marketing basics, English for business language through short, useful and pragmatic summaries. The American Dream never really existed. It was a marketing scam. James Altucher In marketing you must choose between boredom, …

On Investing story

On investing story, a short revealing text from the book by John Neff On Investing that explains the secrets and the rules of safe and profitable investing art. My whole career, I …

Supply and demand

Teach a parrot the terms ‘supply and demand’ and you’ve got an economist. Thomas Carlyle As scarce as truth is, the supply has always been in excess of the demand. Josh Billings …