The Marketing Mix

The marketing mix easily explained: product, price, people, promotion, publicity, place, process. Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It …

Marketing Evolution

Marketing evolution in our societies through history. A short article that explains the development of marketing science and strategies and its great importance. Creativity is thinking up new things. Innovation is doing …

Marketing basics

Marketing basics, English for business language through short, useful and pragmatic summaries. The American Dream never really existed. It was a marketing scam. James Altucher In marketing you must choose between boredom, …